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After the FTC Calls Out an Ad Agency, Time for a Mini Law Lesson Refresher

Testimonials and Endorsements

By Published on .

When the Federal Trade Commission alleged that Sony Computer Entertainment America had deceived consumers with false advertising claims about the "game changing" technological features of Vita during its U.S. launch campaign in late 2011 and early 2012, it did something else it had never done before. It went after Sony ad agency Deutsch, Los Angeles, for both its traditional advertising and a social-media effort, saying Deutsch had "misled consumers by urging its employees to create awareness and excitement about the PS Vita on Twitter, without instructing employees to disclose their connection to the advertising agency or its then-client Sony."

It seems like a good moment for a refresher on testimonials and endorsements.

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