The Advertising Age Interactive Hall of Fame: 5 Pioneers

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Advertising Age named its first Interactive Hall of Fame recipients last April as a way to honor the industry's trailblazers-men and women who recognized avenues to reach consumers in a revolutionary new way. The original group of 12 included CEO Jeff Bezos, America Online Chairman-CEO Steve Case and Jerry Yang, co-founder of Yahoo!

Advertising Age set the same criteria when it selected five additions this year to its Interactive Hall of Fame. Even though the industry is weathering much harsher conditions than it was a year ago, these individuals had the vision to set their ideas and business plans in motion early, leaving an indelible imprint on the Internet economy.

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