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Books on Consumerism

As of June 26, 2006

Published on .

Click title or book for immediate purchase

xxx xxx Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing
By Bryan Eisenberg, et. al.
xxx xxx The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
By Clotaire Rapaille
xxx xxx The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor -- and Why You Can Never Buy a Decent Used Car!
By Tim Harford
xxx xxx The Wisdom of the Crowds
By James Surowiecki
xxx xxx Building Strong Brands
By David A. Aaker
xxx xxx Treasure Hunt: Inside the Mind of the New Consumer
By Michael J. Silverstein and John Butman
xxx xxx The Long Tail: Why the Future of Business Is Selling Less of More
By Chris Anderson
xxx xxx Why We Buy: The Science of Shopping
By Paco Underhill
xxx xxx The Complete Tightwad Gazette
By Amy Dacyczyn
xxx xxx The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
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