×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Better Get a Dog

By Published on .

Don't count on loyalty programs to keep customers on your side. Harte-Hanks Market Research reports that 70 percent of respondents in a new survey don't see a clear benefit in staying with a particular business. In fact, a significant number of consumers who are satisfied with a company's service still say they are not very loyal. "Most Americans find themselves caught in the middle," says Laura Rifkin, vice president of Harte-Hanks Market Research. "They want to give loyalty, but no one's earning it."

Most Popular
In this article: