So you've found the perfect skirt, blouse and shoes, but there's still something missing from the ensemble? Adding a belt, a watch or any number of items from the accessories department just might do the trick. According to New York City-based Accessories magazine, American women snatched up some $27 billion in fashion extras in 2002. Garnering the largest share of the market was jewelry (both costume and bridge), which fetched $7.2 billion at retailers nationwide. Other sectors with sales in excess of a billion bucks include handbags ($5.1 billion), hosiery ($4.4 billion), watches ($3.6 billion) and even sunglasses ($2.1 billion). And don't forget about hats ($846 million), belts ($625 million), scarves ($607 million) and hair accessories ($421 million); lower sales don't mean they're not fabulous. Although consumers may have shied away from fashion extras post-Sept. 11, if industry analysts are correct, sales will be perking up this year as Americans begin to bring the sparkle back into their lives. Even in a down economy, say experts, accessories provide a relatively cheap way to update a wardrobe.
Americans bought 20 million fewer neckties last year than they did in 2000.
|2000 (MILLIONS)||2001 (MILLIONS)||2002 (MILLIONS)|
|Source: NPD Group|
Mass merchants sell 10 times as many sunglasses as opticians, but at one-tenth the price.
|RETAIL CATEGORY*||DOLLAR SALES (MILLIONS)||UNIT SALES (MILLIONS)||AVG. PRICE|
|*Includes leading sunglass retailers in 2002.|
|Source: Sunglass Association of America|
Nearly half of young Americans wear a permanent fashion accessory.
PERCENT OF ADULTS WITH A TATTOO OR A NON-EAR PIERCING, BY AGE:
|Source: American Demographics survey, 2001|
There are 34 million Americans who wear contact lenses; of those, 9 percent wear colored contacts or cosmetic lenses.
PERCENT OF CONTACT USERS WHO WEAR COSMETIC LENSES:
|Source: NFO WorldGroup/CIBA Vision|
A GIRL'S BEST FRIEND
Jewelry retail sales by select product lines:
|Source: Unity Marketing, 2001|
2001 handbag market share, by retail outlet:
|RETAIL SHARE||DOLLAR SALES|
|•||Department stores||30%||$1.85 billion|
|•||Mass retailers||20%||$945 million|
|•||Specialty stores||20%||$900 million|
|•||Specialty chains||15%||$680 million|
|•||All other||15%||$710 million|
|Source: Accessories magazine|