ADVERTISING SUPPLEMENT: Public Relations

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See printed publication for the following:

C1: Survey results: Senior marketers are sharply divided about the role of PR in the overall mix (Paul Holmes)

C2: Some guidelines on selecting a public relations agency

C4: Roundtable Discussion: Marketers see a greater role for public relations in the marketing mix

C12: Case Studies: Programs that demonstrate the value of public relations (Paul Holmes)

C18: Council of Public Relations Firms Membership Directory

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