Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Who's most likely to listen to classical music on the radio? What region in the United States has the most theater lovers? Find the answers to these and many other questions in the 1997 Survey of Public Participation in the Arts, now available free online. Sponsored by the National Endowment for the Arts, the study covers a broad range of subjects, including attendance at live arts events, participation in the arts through broadcast and recorded media, and personal participation in arts-related activities. Results can be analyzed across various demographic variables, such as income, age, race, and gender. Several new questions were added to the 1997 survey, such as whether participants used a home computer to learn about the live arts events that they attended. About 8 percent of respondents used computers for this purpose.

Most Popular
In this article: