Banking on Gays

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Gay consumers like their banks online. According to a recent poll conducted by Harris Interactive and Witeck-Combs Communications Inc., 51 percent of self-identified lesbian, gay, bisexual, or transgendered (LGBT) consumers prefer their financial institutions to offer services via the Internet, citing online presence as a key factor in their choice of institution. This group is also considerably influenced by whether or not a financial institution has an anti-discrimination policy: 57 percent consider such a policy to be a determinant when choosing a bank. (By the way, 49 percent of heterosexuals feel the same.)


Fifty-nine percent of lesbian, gay, bisexual, and transgendered (LGBT) online users cite loans and debts as their most important financial concern, while 45 percent of heterosexuals consider it their top priority.

Source: Harris Interactive and Witeck-Combs Communications, Inc.

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