Did you know that compared to all other groups, Asians have the highest percentage of households in the $75,000 or above annual income range? This information on Asian Americans, and more, is available on the recently relaunched Web site of Kang & Lee Advertising, www.kanglee.com.
The Asian American Market section of the site offers a full overview, providing data such as population size, ethnic composition, language preference, income, purchasing power, geographic distribution and more. One way the site helps marketers reach Asian American consumers is by profiling the media channels serving the top six Asian ethnic segments in the U.S., which according to Census 2000 represents 87.5 percent of all Asian Americans in the country.
Additional research on demographics, travel behavior, home ownership, grocery shopping and health issues are also available on the Did You Know? page of the site.