Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bottoms Up

By Published on .

Americans say they're hitting the bottle more often than they should, according to a Gallup Poll. Sixty-four percent of Americans say they drink alcoholic beverages at least occasionally, and of these, 26 percent say they sometimes drink more than necessary — up from 24 percent in 1999 and 22 percent in 1997. Of those aged 18 to 29, 35 percent say they sometimes drink more than they should, compared with 18 percent of those aged 30 to 49, and just 6 percent of those over 50. However, there are teetotalers among us: 36 percent of Americans say they don't imbibe alcohol at all.

Most Popular
In this article: