Dena Bradshaw has been appointed to the position of vice president sales for CableSoft Corporation. CableSoft, headquartered in Burlington, Massachusetts, is a provider of local, on demand information for local cable providers. Bradshaw's duties will include new business development and increasing the number of cable operators offering CableSoft's interactive service, SnapFacts, to their customers.
With more than eight years of experience in the cable industry, Bradshaw most recently she served as vice president of new business development and strategic planning for Contec LP in Milpitas, California. Prior to that, she managed Contec's national accounts.
Sonia Khademi, president and CEO of CableSoft said, "With the rapid expansion of CableSoft's interactive television service, our need to build strong alliances and partnerships has become increasingly critical. Dena's experience in sales management and strategic planning in the cable industry will be vital in fulfilling this requirement."
Bradshaw will be based in CableSoft's Denver office.