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Charts: The Consumer

Published on .

See printed publication for the following charts

Where the money goes: The average U.S. household spent $43,395 in 2004. What got bought:

More info: bls.gov

Source: American Demographics analysis of Bureau of Labor Statistics' 2004 Consumer Expenditure Survey

Share the wealth: The richest 20% of households account for nearly 40% of consumer spending. But the rich are living high on borrowed money; the top 20% pay 48% of mortgage interest, 48% of vehicle lease payments and 36% of vehicle finance charges.

More info: bls.gov

Source: American Demographics analysis of Bureau of Labor Statistics' 2004 Consumer Expenditure Survey

Advertising Age's American Demographics appears the third Monday of each month. Go to AdAge.com QwikFIND aaq37m to search the American Demographics archives. Send consumer research to bjohnson@crain.com

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