OFF THE CHARTS: WINTER WONDERLAND

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10.6 million

adults 18 and older downhill skied in the past 12 months. Scarborough Research (SR)

18%

of adults 18 and older in the Denver DMA have downhill skied in the past year making it the No. 1 market for downhill skiing (out of Scarborough's 75). (SR)

21%

of U.S. travel in 2002 was during the winter. Travel Industry Association of America

49

The number of miles from Denver to Eldora Mountain Resort, the closest ski resort to the Colorado capital. Mountain Resort Guides, Inc. (MRG)

51,781 per hour

The rate at which Vail, Colo., America's largest ski resort, can bring skiers and snowboarders up the mountain. (MRG)

60%

of adults 18 and older who snow ski nationally are men. (SR)

46%

of Ski magazine's audience is men between the ages of 18 and 49. Simmons Market Research Bureau (SMRB)

264%

The increase in the number of snowboarders age 6 and older in the past 15 years. American Sports Data, Inc. (ASD)

$96.8 million

of junior winter sports products were sold during the 2002-2003 season, the most of any season in history, up $6.3 million from the previous season. 2002-2003 SnowSports Industries America Retail Audit (SIA)

63%

of downhill skiing adults nationally prefer swimming as their primary leisure activity when winter is over. (SR)

289,000

The number of injuries reported by alpine skiers in 2002. (ASD)

3.8 per 1,000

exposures was the rate of injuries for snowboarders in 2002, the third highest injury/exposure rate of any sport. (ASD)

77%

of snowboarders are male. (SIA)

807,968

The number of winter sports helmets sold in the 2002-2003 season. (SIA)

3,398,459

pairs of winter socks were sold during the 2002-2003 winter season. (SIA)

50

The number of ski areas in New York state, the most of any state in the country. National Ski Areas Association (NSAA)

490

The numer of ski areas in the United States, which means that the ski areas in New York state account for about 10 percent of all ski resorts in the country. (NSAA)

114,927

snowmobiles were sold in the U.S. in 2003. International Snowmobile Manufacturers Association (ISMA)

4

The number of major manufacturers of snowmobiles worldwide. (ISMA)

8.7 million

people went snowmobiling in the past 12 months. (SMRB)

54

The number of years that noted filmmaker Warren Miller has been producing films starring premier athletes from all types of winter sports. Warren Miller Entertainment

2 million

people, age 6 and older, went snowshoeing at least once in 2002. (ASD)

27%

of downhill and cross-country skiers drink Jägermeister Liqueur. (SMRB)

1 million

cases of Jägermeister Liqueur were sold in the U.S. by the end of October 2003, the first time that the drink has ever sold that many cases in the U.S.. Sidney Frank Importing Company

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