Say "Cheese!"

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Digital cameras may be groovy, but it's good old-fashioned video and film that will capture most Americans' pearly whites this holiday season. According to ACNielsen, 60 percent of U.S. households spend an average of $22.54 on rolls of film each year, and another 39.8 percent drop $18.29 on blank videotape. Users of both media purchase their chemical canvases approximately 2.4 times annually. Pixers drop, on average, $9.41 per purchase, while those MTV wannabes spend less - $7.78. Maybe that's why 7.1 percent of all film rolls purchased are accompanied by a manufacturer's coupon. Only 2.1 percent of blank videotapes are packaged with a give-back.

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