Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Child's Play

By Published on .

Forget inner peace. More Americans, it seems, want to release their inner child. A recent Yankelovich Monitor survey found that 37 percent of respondents long "to go places that are so different from my daily experience that they feel like make-believe." Even those who don't want to completely escape reality, crave a little levity: More than half of those surveyed (55 percent) expressed a desire to "have more fun." Affluent Americans in particular, hanker to let loose their imagination. Sixty-three percent of those with an annual income above $75,000 feel the need to "find more excitement and sensation in life," while 58 percent wish to sprinkle more romance and mystery into the daily grind.

In this article:
Most Popular