Child's Play

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Forget inner peace. More Americans, it seems, want to release their inner child. A recent Yankelovich Monitor survey found that 37 percent of respondents long "to go places that are so different from my daily experience that they feel like make-believe." Even those who don't want to completely escape reality, crave a little levity: More than half of those surveyed (55 percent) expressed a desire to "have more fun." Affluent Americans in particular, hanker to let loose their imagination. Sixty-three percent of those with an annual income above $75,000 feel the need to "find more excitement and sensation in life," while 58 percent wish to sprinkle more romance and mystery into the daily grind.

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