×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Crossed Wireless

By Published on .

Virtually all wireless phones sold today are equipped with software that enables users to browse the Web. The problem is, potential users are not getting the message about how to do so, says a study conducted by market research firm Taylor Nelson Sofres Telecoms. According to a telephone survey of 13,058 people (who own a mobile phone or have Internet access) across 12 European countries and the United States, 89 percent of respondents in America are “unaware� or “poorly informed� about wireless Internet technology. (This compares with 86 percent in Britain, 77 percent in Italy and just 54 percent in Germany.) But it appears that Americans are not merely uneducated on the topic, they just don't care. When asked to rate their interest in using the wireless Web on a scale of one to six (six representing high interest), U.S. respondents averaged only a 2.9. The survey was released in June, 2001.

Most Popular
In this article: