Our True Colors [SUB]
Nov 15, 2002, 12:00 p.m. ET, American Demographics
The multicultural market is fast becoming a multibillion dollar
marketplace.
Blacks: The Source of Diversity [SUB]
Nov 15, 2002, 12:41 p.m. ET, American Demographics
At 12.3 percent of the population, people who identify as black
alone are a large groupbut no longer the largest minority.
Hispanics: The Growing Force [SUB]
Nov 15, 2002, 12:40 p.m. ET, American Demographics
Hispanics jumped to 12.5 percent of the population in 2000, from
just 9 percent in 1990, and narrowly edge out African Americans as
the nations largest minority group.
Whites: The Declining Majority [SUB]
Nov 15, 2002, 12:45 p.m. ET, American Demographics
Whites make up a 75 percent majority of the U.S. populationbut
that share is shrinking fast.
Asians: The Most Affluent Market [SUB]
Nov 15, 2002, 12:57 p.m. ET, American Demographics
Although only 3.6 percent of the U.S population identify as Asian,
22 percent of Asians have incomes of $100,000 or more, a share that
is nearly double the U.S. average.
Native Americans: The First People [SUB]
Nov 15, 2002, 12:58 p.m. ET, American Demographics
Less than 1 percent of the population is Native American, but that
number is expected to rise faster than average over the next five
years.
Multiracials: The Newest Category [SUB]
Nov 15, 2002, 12:59 p.m. ET, American Demographics
Counted for the first time in Census 2000, 2.4 percent of the U.S.
population identify as multirace, many under age 18.
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