NO DOLLAR LEFT BEHIND

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74.6 MILLION

students are enrolled in nursery school through college this year. U.S. Census Bureau (USCB)

53.8 MILLION

students, from kindergarten through high school, are projected to enroll in school this fall. (USCB)

1.1 MILLION

students were homeschooled in the United States in 2003. National Center for Education Statistics

114,000

elementary and secondary schools in the United States. (USCB)

91.3 PERCENT

of parents will have their children with them when they go back-to-school shopping. America's Research Group (ARG)

UP TO 12 PERCENT

increases in sales will be seen by apparel retailers selling back-to-school clothing, compared with last year. (ARG)

41.7 PERCENT

of families with school-age children are planning to buy electronics or computer-related equipment. National Retail Federation (NRF)

$241.99

the average amount parents will spend on electronics for their children this year. BIGResearch

4.5 MILLION

less people are in Generation X than will enroll as students from kindergarten through high school. American Demographics

30 PERCENT

of students plan to buy their back-to-school electronics themselves. InsightExpress (IE)

56 PERCENT

of students will make the decision which brand of MP3 player to purchase; only 14 percent of parents are likely to make that decision. (IE)

49 PERCENT

of parents plan to pay for back-to-school items with cash. Cambridge Consumer Credit Index

45.5 PERCENT

of parents said their teenagers would be spending their own money on back-to-school purchases. (NRF)

23.3 PERCENT

of parents said their 6- to 12-year-olds would be spending their own money on back-to-school items. (NRF)

$884 MILLION

is the collective amount that teens and preteens will be spending (of their own money) on back-to-school shopping. (NRF)

75.9 PERCENT

of parents plan to shop at discount stores for back-to-school supplies. (NRF)

$483.28

the average amount that families with school-age children will spend on back-to-school items this year, up over $32 form last year. (NRF)

$27 BILLION

the amount that discount stores could see in sales this year on back-to-school items alone. American Demographics

$26 BILLION

the total revenue of Kmart Holding Corporation, the nation's fifth largest general merchandiser. Fortune

87 PERCENT

the annual growth since 1990 in the average tuition, room and board (in-state students) at four-year public colleges and universities nationwide. (USCB)

$44,700

the national average salary for a public elementary or secondary school teacher. (USCB)

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