Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Identity Crisis

By Published on .

Go ahead, forget those annoying PINs. In the not-so-distant future, your local ATM is more likely to recognize you by your fingerprint or face than by a four-digit code. Not everyone, however, is ready for such a sci-fi world. In a new study by International Biometric Group in New York City, consumers tested three types of high-tech identification systems - finger scans, voice verification, and facial imagery - and rated their comfort levels with each one. Citibank, Chase Manhattan Bank, and Visa sponsored the study, no doubt because all three have strong interests in integrating these technologies into consumer products and services. They better keep the John Hancock option available: Some people still trust their signature over high technology.

Most Popular
In this article: