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It's Electric!

Think of all the products that wouldn't exist without the invention of electricity: CD, DVD and MP3 players; TVs, VCRs and DVRs; even a few devices without abbreviations, like computers and telephones, would be little more than oversize paperweights were it not for Ben Franklin and his trusty kite. Some 250 years later, the Consumer Electronics Association reports that the average American spends an estimated $1,000 a year on home electronics and another $1,000 on services to keep those gadgets running. But cell phone contracts and cable services are just the start. Schaumburg, Ill.-based market research firm ACNielsen reports that in the past year alone, Americans bought 2.8 trillion batteries, 653 million rolls of film, 442 million blank audio- and videocassettes and 261 million recordable Compact Discs. What's more, they even bought 2.7 million cans of pressurized air to prevent dust particles from mucking up their more sensitive electronic toys. That's enough to give any electronics sales executive a charge.

MADE IN JAPAN

Asian Americans are quicker to adopt the latest techno-gadgets.

PROPENSITY TO OWN*: ASIAN
Digital camcorder 286
MP3 player 207
Personal digital assistant 196
Digital still camera 161
Personal video recorder 141
*The national average is 100. For example, Asians are 186 percent more likely than the average American to own a digital camcorder.
Source: Simmons Market Research Bureau

ONE IN EVERY ROOM

Metro areas where residents are most likely to own four or more television sets:

INDEX*
Punta Gorda, FL 136
Barnstable-Yarmouth, MA 133
Naples, FL 130
Boulder-Longmont, CO 125
Nassau-Suffolk, NY 124
Fort Pierce-Port St. Lucie, FL 122
Fort Collins-Loveland, CO 121
Middlesex-Somerset-Hunterdon, NJ 121
Ventura, CA 121
Anchorage, AK 120
*The national average is 100. For example, residents of Punta Gorda, Fla., are 36 percent more likely than the average American to own four or more television sets.
Source: ESRI Business Information Solutions

GOT IT

Percent of households that have:

Television 98%
VCR 91%
Desktop PC 53%
CD boombox 40%
Camcorder 28%
Home theater 28%
DVD player 25%
MP3 player 3%
Source: Euromonitor International, Major Market Profiles

GOTTA GET IT

While women are more likely to say they intend to buy a color TV that's between 20 inches and 25 inches in size, men are more likely to want a set 27 inches or larger.

INTEND TO BUY: MEN WOMEN
CD recorder component 42% 37%
Color TV, 20"-25" 34% 42%
Color TV, 27"+(not projection) 49% 40%
Digital camera 57% 53%
Digital video recorder 36% 26%
High-definition TV 55% 39%
Home theater speakers 33% 18%
Portable CD boombox 53% 57%
Satellite TV 32% 26%
Source: Consumer Electronics Association
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