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Americans want to feel in control of their health-care
services. Any way that health plans can provide that sense of
â€œself-careâ€? (such as at-home diagnostics,
self-monitoring, online benefits management, etc.) would help move
them in this direction. Perhaps employers allowing their employees
to have more choices over their payment options (some form of
structured bargaining) would give them more of a sense of
Companies promoting health and wellness â€” such as fitness
centers, spas, pharmaceuticals and vitamin companies â€” may
want to stress the themes of individualism, flexibility and