You can't blame political operatives for hyping the role of minorities in November's presidential contest. They need only look to the 2000 election, where the outcomes in two ethnically diverse states, Florida and New Mexico, were determined by 537 and 366 votes, respectively. Clearly, every vote counts. So the push to reach out to growing minority populations makes sense. Also, the Census reveals that minorities account for more than one-third of our national population, and that whites make up less than half the populations in four states -- California, Texas, New Mexico and Hawaii -- as other states head in that direction.
The quest for minority votes was obvious at the Republican Party Convention, which highlighted the president's Latino nephew, George P. Bush, Maryland's African American Lt. Gov. Michael S. Steele and Asian American Labor Secretary Elaine Chao. California Gov. Arnold Schwarzenegger, too, extolled opportunities for immigrants under Republican Party principles. While the previous election showed the GOP behind Democrats among minority voters (by 9-to-1 among blacks, 2-to-1 among Hispanics, and 6-to-4 among Asian Americans), they are hoping to make inroads. Hispanic commentator Jorge Ramos stated in The Latino Wave that Bush will win if he gets more than 3 in 10 Latino votes in November.
Democrats also count on Hispanics to win growing Western battleground states, like Arizona and Nevada (see "Battling Battlegrounds," American Demographics, September 2004) and have given New Mexico's Hispanic governor, Bill Richardson, a starring role in the national campaign; not to mention the Party's efforts to energize black voters with the likes of Jesse Jackson and former President Clinton.
Despite the hoopla over minority votes, demographic facts would indicate that this emphasis is overstated. One such fact is that minorities, Hispanics particularly, have a voter "translation problem." That is, their representation in the overall population grossly outweighs their representation in the voting population. A large share of the Latino community is under age 18, and among adults, they are less likely to be citizens, to register to vote and to vote. Nationally, of every 100 Hispanics, only 40 are voting-age citizens, 23 are likely to register, and just 18 will show up at the polls. These national statistics even overstate voting states with low citizenship rates like Nevada, Georgia or North Carolina, but understates voting propensity in higher citizenship states like New Mexico.