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By Published on .

Although a bear market seems to have settled in, some wealthy investors still see a bull waiting around the corner. According to a Forrester Research survey of 2,500 affluent households in North America, defined as those households with investable assets of at least $1 million, nearly half of North America's affluent (47 percent overall; 48 percent in the U.S. and 42 percent in Canada) believe that the economy is experiencing an “economic slowdown that will be followed by a return to healthy growth.� In fact, Forrester found that 12 percent of North America's affluent expect the bull to regain control of the market within the year. In three years time, a full 59 percent expect to be riding another bull market.


While they're not exactly exuberant, 4 in 10 affluent investors still plan to increase their holdings in individual stocks over the next 12 months.

Individual stocks 82% 9% 53% 39%
Mutual funds 81% 7% 56% 37%
Real estate 71% 13% 68% 19%
Cash/cash equivalents 70% 9% 57% 34%
Bonds 57% 5% 62% 33%
Collectibles 41% 4% 66% 27%
Venture capital 14% 10% 78% 13%
Private placements 13% 6% 83% 11%
Angel investments 11% 5% 91% 5%
Base: Affluent consumers Source: Forrester Research
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