From flatware to pillow shams, there's no denying the spending power of a bride-to-be. But just how much money do betrothed couples have at their disposal? A report released in January by Packaged Facts, a division of MarketResearch.com, estimates that today's engaged couples and newlyweds (couples who have been married a year or less) have a combined after-tax income of $230 billion, up 11.2 percent from 1997. What's more, the market is projected to grow another 18 percent by 2006, at which times these couples will have a projected aggregate spending power of $272 billion. In terms of an actual headcount, Packaged Facts estimates that there were 12.5 million engaged and newlywed couples in 2001, a number projected to grow to 12.8 million by 2006. â€œNot only are greater numbers of people getting engaged and married in the United States, but they're also registering for more gifts at multiple stores,â€? says Meg Hargreaves, VP of research publishing at MarketResearch.com. Indeed, hardware stores and vendors of consumer electronics may also benefit from the rising income of these consumers: 95 percent of grooms take part in the registry process, especially when shopping for appliances and tools. Give him a scan gun and watch him go wild â€” men are so easy to please!
WHAT'S MINE IS YOURS
Percent of adults who have purchased specified household items in the past year, by marital status.
|Mattress and box-spring set||14%||15%||17%|
|Dining room furniture||6%||9%||9%|
|Electric can opener||6%||8%||8%|
|Source: Packaged Facts|