Marc Saputo has been appointed vice president, advertising sales research for Fox Family Channel, a division of Fox Family Worldwide Inc. The network launched in mid-August as a revitalized version of The Family Channel. Saputo will oversee all research activity conducted in support of the new network's advertising sales division.
According to Fox senior vice president David McCoy, programming on the Fox Family Channel will target 18-to-24-year-olds, versus the 25-to-54-year-old, predominantly female audience that tunes in to The Family Channel. Saputo will be in charge of making sure the new network's advertising fits this change in programming. "The network is seeking out audiences that never tuned in before, and the need here is to attract new advertisers that were never on The Family Channel. My job is to show our sales people where the opportunities are so they can go out and secure them."
Saputo came to Fox Family Channel from Turner Broadcasting Sales, Inc., where he had been vice president, TNT research since 1995. Prior to that, he served as group account manager for the Nielsen Television Index and Nielsen Sports Marketing Service.