Technology for the Masses

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Move over, corporate America - the average Joe wants his share of the Internet too. Individuals, it turns out, are just as busy building Web sites for personal use as businesses are for e-commerce. Homestead.com, an Internet communications firm, surveyed more than 2,000 consumers to find out what motivated them to build their own Web sites. The company identified five types of individual Web builders. Among the largest group: Families who are apparently using personal Web sites to share news and photos with loved ones. According to Homestead.com, "Family Connectors" represent 29 percent of all private Web site builders. Mom-and-pop store owners who want a Web presence make up the next largest group, followed by individual entrepreneurs and "networkers" in search of social interaction. "Technophiles" - die-hard techies motivated simply by their passion for technology - make up just 10 percent of all personal Web site construction workers.

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