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trend central

By Published on .


It's no secret that teenagers have a language all their own. But cracking their vernacular can be a mighty task for grown-up marketers and advertisers looking to connect with this highly desired consumer group. To identify the latest additions to the teen lexicon, American Demographics teamed up with New York City-based youth research firm The Discovery Group, and asked some 200 young New Yorkers for help. Here's a sampling of words and phrases East Coast kids ages 11 to 17 say are the most popular in teen-speak today.

“Be easy� Relax, calm down “Yo, son, be easy. Sit down.�
“Grimy� Something very mean or inconsiderate done on purpose “That was really grimy of Vanessa to tell your mother.�
“Jump off� Hot; really happening “That party is the jump off.�
“Mad� or “madd� A lot; very “This shirt is mad cool.�
“Shoobies� or “shoebies� Tourists “Man, those shoobies are totally swampin' our beach.�
“Shorty� A girl “She's my shorty.�
“Tight� Angry; aggravated “I'm tight because I didn't get my sneakers this weekend.�
“[insert number] deep� The number of people who were at a location “The party was at least 50 deep.�
“Cheesin'� Smiling broadly “Yo, that chick is cheesin'.�
Source: The Discovery Group
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