The choice of what to watch on TV has never been so great. Today, 25 percent of television households receive 80 channels or more; 43 percent pick up 60 channels or more; and 81 percent of television households have at least two TVs. And still, 53 percent of television households rent videotapes at least once a month. Yes, according to Westfield, N.J.-based Statistical Research Inc. (SRI), even though Americans have more programming to choose from at home, more screens on which to watch programs and are paying more for cable services, half of all TV viewers still feel the need to bring in additional media from outside. Americans with high household incomes and children are most likely to rent videos in a given month, says SRI. But households with Internet access are also likely to rent videotapes. Could the Internet Movie Database (IMDb.com) have anything to do with that?
Among television households, Pay-Per-View has steadily increased its market share in the past 10 years, but not by stealing customers from the video store.
Source: The NPD Group