Take a break from number crunching! A naming and branding firm in Sausalito, Calif., A Hundred Monkeys, produces the Shinola Awards Web site, which ranks the best and worst brand and product names in three distinct categories: junk food, magazines and SUVs. The company enlisted 20 outspoken, often humorous and always culturally savvy individuals â€” such as Ben Cohen, cofounder of Ben & Jerry's Ice Cream â€” to serve on its jury. In the junk food category, judges selected Velveeta as the top product name ever and Droxies (Keebler's cream-filled chocolate sandwich cookies that used to go by the name Hydrox) as the biggest flop. If all the food talk makes you hungry, be sure to click on the â€œBitesâ€? tab and copy down the recipe for hot dog twists from Kraft, which calls for â€” what else? â€” Cheez Whiz, arguably the world's most perfect food.