Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Channel Seven bills itself as the "information source for Internet marketing and advertising decision makers" - quite an undertaking, given how fast the online world is evolving. For the most part, the Web site lives up to its mission statement. From the home page, visitors can access the latest news related to online marketing, read case studies of successful campaigns, and find out about upcoming industry conferences. Click on Vertical View to obtain strategic analysis and insights for various industries, including apparel, travel, and electronics (many reports are for purchase only). Another channel called Ad/Insight highlights new research about e-commerce and online consumer habits. And every week, the site's Spotlight page profiles an interactive ad agency or Web developer that has made significant contributions to online marketing.

Most Popular
In this article: