ANA Annual Meeting 2014

Video: Walmart CMO Quinn Upbeat on Holidays

Retail Giant Relies on 'Holiday Hub' to Produce Growing Array of Content

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Walmart has high hopes for the holidays, in part because lower gas prices and unemployment rates are putting more money in the hands of its shoppers this year, said U.S. Chief Marketing Officer Stephen Quinn in an interview after his appearance at the Association of National Advertisers Masters of Marketing conference in Orlando last week.

To keep up with the demand for thousands of pieces of content, largely video, the retailer has established a single "holiday hub" for producing all of its holiday work, led by Senior VP-Creative Andy Murray, Mr. Quinn said.

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