Popeyes is engaging fans across the U.S. today through Facebook Live in honor of National Fried Chicken Day and in celebration of more than four decades of Louisiana-style fried chicken. Popeyes Live Drive-Thru Bash is the brand's first Facebook live event.
Facebook participants can interact in real time at 11:30 a.m. ET and 2:30 p.m. ET with a local improv actor and jazz musician through trivia, music and various games. To replicate a drive-thru experience, the actor and musician are set up in a replica drive-thru window. Plus, Facebook Live participants in the U.S. that tune in and comment will be hand selected to win a delivery of Popeyes' limited-time offer of $5 Boneless Wing Bash: six wings, one side, one biscuit.
"This is something unique, innovative, something that we don't think has ever been done before," said Hector A. Muñoz, Chief Marketing Officer, U.S. of Popeyes. "Not only will we engage with current consumers but we also have an opportunity to reach new consumers that maybe never tried us."
Austin-based GSD&M is the lead creative partner behind the effort.
Popeyes is expecting a draw of approximately 3.7 million people with the help of relevant social media influencers and paid media, such as Facebook posts, email and text correspondence. The chain is the world's second largest quick-service chicken business and currently operates more than 2,500 restaurants in the U.S. and 26 foreign countries.