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AICP Next Winners Announced

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Earlier today, the AICP announced the winners of the 2011 Next Awards at the Museum of Modern Art in New York. David Droga, Creative Chairman of Droga5, served as Chair of the Next judging panel and presided over this year's ceremony.

Winners in six categories were announced, along with the audience favorite for each. Check out all the honorees below.


Integrated Campaign:
Target "Kaleidoscopic Fashion Spectacular," Mother New York, directed by Legs Media
Nike's "Write the Future," Wieden + Kennedy and AKQA
Old Spice's "Smell Like a Man, Man," Wieden + Kennedy, directed by Tom Kuntz, MJZ
Audience Choice Winner: Old Spice "Smell Like a Man, Man"



Viral/Web Film:
VW "The Force," Deutsch, L.A., directed by Lance Acord, Park Pictures
Nike "Write The Future," Wieden + Kennedy, Amsterdam, directed Alejandro Gonzalez Inarritu, Anonymous Content
Old Spice "Response Campaign," Wieden + Kennedy, Portland, directed by Eric Baldwin, Jason Bagley, Craig Allen, and Eric Kallman
Audience Choice Winner: Nike "Write the Future"



Product Integration:
NFL "American Family," Grey, N.Y.
Gatorade "Replay Season 2," TBWAChiatDay, L.A., directed by Loren Mendell, FOX Sports Net
New York Post "Headless Body in Topless Bar" Y&R
Audience Choice Winner: Gatorade "Replay Season 2"



Website/Microsite:
Google "Google Chrome Fastball" BBH New York, produced by B-Reel Films
Arcade Fire "The Wilderness Downtown", directed by Chris Milk, produced by @radical.media, and B-Reel, through Milk+Koblin
The Johnny Cash Project, directed by Chris Milk, @radical.media for Milk+Koblin.
Audience Choice Winner:The Johnny Cash Project


Apps:
Dali Museum, Goodby, Silverstein & Partners
Explore 9/11, Local Projects
Nike "Nike+ GPS", R/GA
Audience Choice Winner: Nike+ GPS



Experiential:
GE "Visible You," BBDO New York, produced by SoftKinetic
Nike "The Film Room," R/GA
Target "Kaleidoscopic Fashion Spectacular," Mother, N.Y., produced by Legs Media.
Audience Choice Winner: Target "Kaleidoscopic Fashion Spectacular"

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