AICP Gives 'Most Next' Award to Nike's Fuelband

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Attendees at the AICP Next Awards
Attendees at the AICP Next Awards Credit: AICP

It's AICP Week, and the trade association Tuesday announced the winners of the seventh annual Next Awards, honoring the winners at an event at the NYU Skirball Center.

The Most Next Award, which exemplifies the "most innovative and forward thinking work of the year" and is picked from the year's Next winners, was awarded to Nike's Nike+ Fuelband, which continues its excellent winning streak on the awards circuit with a $5,000 grant from the AICP foundation given to an education organization that Nike will select. The agency on that work was R/GA.

The awards were presided over by R/GA founder, chairman and CEO Bob Greenberg, and this year, featured a revamped judging process that saw Mr. Greenberg selecting eight Jury presidents, who then selected judges.

Jury presidents this year included Jeff Benjamin of JWT in the product integration category, Gerry Graf who judged Viral/Web Film, Jill Nussbaum (Website/Microsite), Tiffany Rolfe (Cause Marketing) and Ian Schafer (Social). Rounding out the jury presidents were Ian Spalter of Foursquare, Mark Tutssel of Leo Burnett and Mark Waites of Mother.

Big Next winners last night were Wieden & Kennedy New York, which took home of the three awards in the viral/web film category with work for Souther Comfort (directed by Tim Godsall) and Jordan (Andreas Nilsson.) The third award in the category went to Dollar Shave Club.

DDB New York also did well, earning nods in the Social and Cause Marketing category for Water is Life's "Hashtag Killer" work. 

Production company Tool also did well, taking home two of the three website/microsite awards for "Clouds over Cuba" by the Martin Agency and Google's "Jam with Chrome" out of Google Creative Lab. The third award went to Laika's "ParaNorman" work. 

AT&T swept two of three awards in the Next Product Integration category, for "The New Possible" produced out of Park Pictures and "Brackets by Six Year Olds" by Caviar. Both were via agency BBDO New York. 

For a full list of winners, head over to the association's site. The AICP will honor the winners of the AICP Show Thursday.

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