The AICP Show at the Museum of Modern Art in New York honored Thursday some of the best commercials of the year, with agency Wieden & Kennedy taking home the most honors at 17, and production company MJZ taking home eight honors.
The annual show, which was chaired this year by Michael Di Girolamo, the partner and EP of Station Film, will now travel museums and cultural institutions across the country and world, with the work becoming part of the archives of the Department of Film at MoMA.
In the Advertising Excellence/Single Commercial category, "Best Job," the tear-jerking P&G Olympics spot by Wieden & Kennedy, directed by Anonymous Content's Alejandro Gonzalez Innaritu, won top honors, while DirecTV's "Effects" campaign by Grey and MJZ's Tom Kuntz, won for Advertising Excellent/Campaign. Those two categories are the only ones with one honoree each, while other categories may have up to three honorees.
A "Curator's Recognition" nod was earned by "Jogger," Wieden & Kennedy's beautiful spot for the Olympics for Nike, which was directed by Lance Acord and Park Pictures.
Other big winners were BBH, which took home seven honors for work include The Guardian's "Three Little Pigs," directed by Rattling Stick's Ringan Ledwidge, and a multitude of honors in direction, visual style and copywriting for Axe's "Susan Glenn."
Another top production company was Biscuit Filmworks, which won for South Comfort's "Beach," and Jordan's "Cut Through L.A.," among others. Anonymous and Rattling Stick, with five honors each, also picked up awards for Axe, and P&G, among others.
The most awarded brands were Nike, with six honors, and P&G and Axe, with four honors each. See the full list of winners on the AICP site.
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