The 2013 awards season has begun. R/GA's Nike+ Fuelband nabbed the The International Andy Awards' Best in Show Grandy ring last night at the celebration's 49th annual ceremony, held for the first time in London at the British Academy of Film and Television Arts during Advertising Week Europe.
The Fuelband, a product collaboration between R/GA and Nike, continues the streak it began last year at the Cannes International Festival of Creativity, where it earned the both a Titanium and Cyber Grand Prix.
Other big wins went to Leo Burnett, which was the most awarded agency network with 17 Andys across its global offices, including six Gold, nine Silver, one bronze and one PSA. The network's Tailor Made office in Sao Paulo also took home the Richard T. O'Reilly Award for Outstanding Public Service Campaign for Vitoria F.C.'s "My Blood is Red & Black" campaign, which attempted to raise awareness for blood bank donations by removing the red stripes from the Vitoria F.C.'s football team uniforms. The campaign also earned Gold for Best Use of Celebrity.
Tailor Made also took Gold for its Fiat "Nurse" print/OOH campaign, while the network's Bangkok office won Gold in the category for a CPCR OOH campaign featuring senior citizens in compromising positions to show the lasting effects of child abuse. Another Gold, in illustration, went to the Hong Kong office for Staedtler's "Church."
Wieden + Kennedy followed with six Gold, three Silver and two Bronze, out of the Portland, New York and Sao Paulo offices. Among the honored work included Gold-winning efforts out of New York for Southern Comfort, and out of Portland, including P&G's "Moms" and Old Spice "Muscle Music."
BBH was third most-awarded network, with six Gold, three Silver and two Bronze out of its New York and London offices, which went to efforts like The Guardian's "Three Little Pigs," Axe's "Susan Glenn" and "Brainy Girl."
See the full list of winners on The Andy Awards site.