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Creativity Awards Report 2010

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Whatever your view on the ultimate relevance of awards, they make for a handy snapshot of the ad industry's creative output over a given period. The Awards Report provides a rundown of the most award winning people, companies and campaigns for the last awards season, for the biggest shows.

Wieden + Kennedy Portland topped the list of most award-winning agencies, with big wins for its Livestrong campaign and its Chalkbot component, among many other awarded projects for Nike, Old Spice (including the famed Man Your Man Could Smell Like) and Levi's. BBDO topped the network rankings with strong performances from BBDO New York, AlmapBBDO Sao Paulo, AMV BBDO London and others.

For much more awards data and insight, check out the Awards Report White Paper. There, you'll find all the winners lists, a complete index of what work won what awards at which show, with links to view the winning work, and an examination of the creative trends reflected in the most awarded ideas.

Awards Report Methodology: Creativity compiles results from the seven most significant awards shows: ADC, AICP, ANDYS, Cannes, Clios, D&AD, and One Show. Companies and people are credited with award wins in every category at all the included shows. Advertiser totals represent wins for all brands. Production company totals represent wins for all of that company's offices. The lists here reflect "cooked" scores, where each award is weighted according to its level of preciousness. Different weights are assigned to Gold, Silver, Bronze and Best of Show/Grand Prix Awards. The lists represent the top 10 most winning agencies, agency networks, advertisers, creative directors, writers, art directors, directors, production companies and campaigns (including ties).


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