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For it's latest entries into the Adidas Basketball Films canon, 180LA wanted to celebrate the recent naming of three-stripers Derrick Rose of the Chicago Bulls and the Orlando Magic's Dwight Howard the 2009 NBA Rookie of the Year and Defensive Player of the year, respectively. But instead of the usual highlight reel fodder, the agency looked to FreeDarko, a hoops blog that's been called "the Web's leading destination for the obsessive, overliterate, free-thinking NBA fan."
The two web films, dubbed, in true FreeDarko style, "The Inner Workings of a Creator" and "The Detailed Mechanics of a Commander," depict Rose and Howard as superhuman athletes whose strengths are a result of a frankenmix of mythical ingredients. Director Harvey Pennant animated the illustrations of FreeDarko contributor Jacob Weinstein.