A pommel horse-humping robot, two tree-hugging lesbians, and a hairy, hose-legged chap with a hunger for chicken probably aren't the first things that spring to mind for selling a sweet slushy beverage. But when that drink is called WTF? and you're Canadian agency Bos, that's exactly where you turn.
The agency, with offices in Montreal and Toronto, created the bizarre campaign for Canadian convenience store chain Mac's, who rolls out new slush flavors every summer. We spoke to Bos creative directors Chad Borlase and Gary Watson about the campaign that begs the question, WTF?