The "Wassup" campaign and the Bush administration were unleashed on the American public roughly eight years ago. The former resulted in the sale of a lot of Budweiser, a fistful of ad awards and a cultural phenomenon. The latter, well, its effects are addressed in the newly launched Wassup08, a sequel from Charles Stone III produced through Believe Media.
Stone, of course created the original short film
about five friends and their catchy greeting. It was picked up by DDB Chicago in 2000 and was reinterpreted many times in an ongoing series of Bud spots
directed by and starring Stone.
Wassup08 reunites the original cast of characters to whom the intervening eight years have not been kind—instead of "watching the game, having a Bud," they are variously serving in Iraq, scanning the job listings and struggling with prescription drug costs. The "wasssuups" are still there but subdued or, in some cases, twisted into screams of horror at plunging stock portfolios or hurricane winds.