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"What we're faced with at the moment is a new product with [perhaps] a scary new technology," says Work Club creative director Ben Mooge. "If you have a new Nokia phone like I do [and download Maps], there are now two shortcuts on it. There's a button for SMS and a button for Maps. But until now, nobody's really explained either a) the benefits of Maps or b) how to use the bloody thing. As Nokia U.K.'s digital agency, our task was to explain in the simplest terms how this service works and how you would want to use it."
Work Club's site for Nokia Maps begins with five instructional videos, including an introductory how-to film directed by Ben Whitehouse of Joy@RSA and four other films helmed by Rattling Stick's Austen Humphries that feature a driver, walker, jogger and bicyclist explaining how Maps enhances their specific activity.