Harvest Some Toohey's Extra Dry With Your Cell

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We first met the farmer in this spot, but it appears his bountiful crop was not achieved without some early trials. Five new short episodes document the early experimentation, botched harvests and failed attempts that occurred within the farmer's barn. BMF helped create bus shelter viewing sites where commuters can download the webisodes via Bluetooth. Select sites have an LCD screen, allowing pedestrians to view the content before being directed online. The campaign will also include TV and cinema support and print exclusively in Vice magazine.

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