Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Harvest Some Toohey's Extra Dry With Your Cell

Published on .

We first met the farmer in this spot, but it appears his bountiful crop was not achieved without some early trials. Five new short episodes document the early experimentation, botched harvests and failed attempts that occurred within the farmer's barn. BMF helped create bus shelter viewing sites where commuters can download the webisodes via Bluetooth. Select sites have an LCD screen, allowing pedestrians to view the content before being directed online. The campaign will also include TV and cinema support and print exclusively in Vice magazine.

To discuss this article, visit the Creativity Forums.
Most Popular
In this article: