Imagine yourself hustling through the mall trying to find those last minute holiday toys and trinkets, and the window display of your favorite department store is boasting a blowout sale on, that's right, children! Well, that's just what Leo Burnett, Johannesburg and The Salvation Army cooked up to inform shoppers of the horrors of human trafficking. The installation
, currently displayed in leading South African malls and boutiques, features several children (between the ages of 4 and 13) of varying nationalities enclosed in a window display draped with "For Sale" signs. The sign also includes age brackets to imply a variety of price options. We spoke with art director Alan Marks and copywriter Nicole Solarsh of Leo Burnett, Johannesburg about the conception and execution of this provocative installation.