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During the 2008 Super Bowl, sometime between when the Patriots were ahead and the Giants' David Tyree making that jaw-dropping helmet catch, about 100 million people watched a baby puke on TV.
The commercial was for E*Trade and it was one of the first by Grey, NY's newest CCO Tor Myhren since he landed at the agency from Leo Burnett, Detroit the previous fall. The campaign's third spot, Baby Mobile Coming Soon is once again directed by Randy Krallman and keeps the humor bar set high. But while E*Trade's business has grown by leaps and bounds since the Super Bowl and the talking baby has been getting millions of online views, including the requisite parodies that now mark a spot's popularity, what Myhren's still really excited about is the collaborative creative process behind it all.