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The 2009 NHL playoffs start today and just in time, Mullen has launched a new campaign for the Boston Bruins. The work, the agency's first for the team, introduces hockey fans to a different kind of mascot. A giant bear enforcer. But instead of dropping the gloves on the ice, this bear patrols the rink cracking down on a variety of fan faux pas, grabbing the attention of hockey fans and bloggers almost immediately.
We spoke to Mullen creatives Jesse Blatz and Greg Almeida, as well as executive creative director Mark Wenneker about the campaign, bear suit prices and more.