What do you get when you mix five world-class female athletes, their inspirational stories, a catchy slogan and an eclectic group of illustrators and animators?
In this case, it's the new campaign for Nike Women in Europe that Wieden + Kennedy, Amsterdam debuts this month.
It all started with the slogan "Here I Am," which, while immediately conjuring a certain Scorpions song, aims to use a strong, declarative statement to encapsulate the self-empowerment that attracts many women to sport. The agency then created a coffee table-type book to promote 22 different female athletes from across Europe.
The next step was a series of five short webfilms that take five of the ladies featured in the book and tell their tales with a wide range of illustration and animation styles. And next week, the stories from the book will be featured as an interactive piece at nikewomen.com.