Want to see your work in the Super Bowl? Then run, don't walk, your shop's reel over to BBDO. The agency outdid itself this year with new work for seven clients, including Pepsi, Charles Schwab and Visa. During December and January, BBDO had more than 15 spots in production, spread among shops like Headquarters, Tomato, Hungry Man, Tool of North America, Pytka, and Epoch. Only one other agency had even two clients in the game - Arnold Worldwide, which created new spots for Volkswagen and Monster.com.
Tracking down BBDO TV production chief Regina Ebel in the days before the game was no mean feat, although The Wall Street Journal managed to elicit this Super Bowl advice from her, directed at would-be producers: "Have a little suitcase packed at all times."
It's Always About You
Production vet Chris Wagoner has announced the launch of You Media, an L.A.-based spot shop founded on music video directorial talent. Wagoner, an alumni of Propaganda, Chelsea Pictures, and RSA - where he served as head of music video division Black Dog - opens his doors representing four directors. You's roster includes Dave Matthews and Marilyn Manson video director Dean Karr; hip-hop/metal specialist Jeff Kennedy; extreme sportist/comedy director Art Haynie; and U2 collaborator Mark Neale. You will also rep Marcus Nispel for spots in the non-U.S. market and for music videos worldwide.
Curious Pictures has signed director Noble Jones, who will work on commercials and broadcast promos for the New York production/animation shop. Jones, who lately has focused on music videos, shooting the likes of Mary J. Blige and Snow, has a lush commercials reel that includes spots for Panasonic, Coke and CNN. Particularly striking is a dark, b&w animated and live-action spot for Kodak in which a photo of Max Schreck in Nosferatu is magically resilient to the effects of silver bullets and wooden stakes, a stand-in for Kodak's service of replacing damaged photos. Jones "seems ideally suited to Curious because of the thoughtfulness in his treatments, and because he's really hands-on in production," says Curious executive producer David Starr, who was impressed by the fact that Jones serves as director, DP and graphic designer on many of his spots.
Satellite Increases Orbit
Satellite Films, L.A., has added four directors to its stable: Christophe Navarre, Mark Osborne, Pascual Sisto and Maggie Zackheim. Navarre received a Young Director Award last year at Cannes for his first commercial, for the French cell phone-company Bouygues. Stop-motion director and animator Osborne earned a '98 Academy Award nomination for his six-minute short More. Sisto, as an art director, has claimed a student Clio and worked for clients like Toyota, Nissan and Miller. And Zackheim, who recently directed spots for Blockbuster Video, is a veteran of both MTV and VH1, where she developed the narrative series Random Play. More director signings are on the horizon. "There's probably another four or five that we're looking at," says VP-executive producer Charles Wolford. "We don't want to have too many. We want to have the best."