It seems like every publication, ours included, is running little "how-to" pieces offering some handy tips for the average American on how to face their social and environmental responsibilities. One can't help but recall the mantra, "Reduce, Reuse, Recycle" from years past and now even greater strides are being taken. Surprisingly enough, many companies and corporations are the ones leading the charge to promote and produce earth-friendly products and practices. The Martin Agency got a head start about a year ago, when it launched a green initiative within the company. Recently, its creatives stepped it up a notch by creating a smart internal poster campaign to promote their efforts and to encourage participation within the workplace. The recycling advert includes several print ads from different companies that all display strikingly similar ideas. All posters feature the slogan, "Ad agencies are good at recycling ideas. Let's get to work on everything else." We spoke with creative director Joe Alexander about the project.