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Samsung's Castaways: A Penguin, Maiden and Raft

Published on .

Former Lowe, New York ECD John Hobbs has made his solo directorial debut with "Crownfish," a surreal 2:15 piece of branded content from Samsung and Digitas, New York.

The short, which promotes Samsung's NV24HD camera, features a maiden and a penguin in a raft on a quest for a sequined fish—the maiden, the raft and the penguin being part of a set of conditions the three filmmakers were tasked with including. Hobbs is joined by directors Manfred Reiff and Eduaro Bono who also directed films for the project, viewable at celypribeh.cz. The campaign begins its roll-out in the Czech Republic but is slated for Europe and the U.S. as well.

"Crownfish," along with other digital-only content, will be screened at Cannes this year during Digitas' Film Pred-I-tors presentation.
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