With the release of Nintendo Wii's Wario Land: Shake It!
game, New York and Stockholm-based firm Fantasy Interactive joined Goodby, Silverstein & Partners in launching a quavering online initiative that included both a dedicated website and an innovative YouTube video. Seeing as the treasure-hunting game insists on one unique gesture, Fi developed the site where visitors must click, hold and shake their mouse to access the various areas of content and learn more about the game. Goodby, meanwhile, did its part by upending YouTube's template with a 45-second Wario teaser
, that shows a clip of the game and manages to gradually tear apart the site structure as it progresses.